The Malaysia International Trade & Exhibition Centre or better known as MITEC was created to meet the growing demands of the MICE (Meetings, Incentives, Conferences and Exhibitions) industry. Positioned as an economic catalyst and Gateway to Southeast Asia, MITEC’s modern corporate philosophy is closely aligned with its vision to see Malaysia becoming the leading MICE destination in the Southeast Asia region. The Venue is the game changer in the business events industry, giving Malaysia the capability to compete and meet the demand in new growing markets, including regional and international exhibitions, particularly the ‘megaexhibition’ market which will attract over 100,000 visitors and conferences or conventions between 200 to 20,000 delegates.